JoJo Gould - Creator of "The New Bears for the 21st Century"


   JoJo Gould


- Author and creator of "The New Bears for the 21st Century" series - 



“You’ve heard of the cat that got the cream – now meet the bear who got the honey”



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My location: Glasgow, Scotland, UK


My first episode in the series is The Bear in a Safari Hat 


The sequels Who Bears Wins, A Bear's Adventure Tale, Snowball Came Over the Mountain and The Bear on Top of the World followed

The ebook editions are now available:

"A Glasgow author's book is flying off the shelves across the world"
Glasgow Evening Times



The lead character, Brosnan, is a young bear who wears a red bodywarmer and a maroon tie. He goes on missions, accompanied by a faithful companion bee called Chiwi, to protect the honey supply.


I also lecture in Sociology and English.

I provided analysis and commentary on issues relating to the music industry and, previously, I was Senior Lecturer in Music Industry Management at Buckinghamshire Chilterns University College in High Wycombe, England.

“I was quite inspired by Roald Dahl. I went up to Great Missenden. I had a walk around and saw the caravan at the bottom of the garden. Great Missenden for me is the kind of town where a children's author would live in. That had a big influence.”
Bucks Free Press

was an Editor at the online Music Business Journal for 4 years.
 My other publications include article contributions to the 2007 and 2008 Musicians' and Songwriters' Yearbook, published by A&C Black of London, a Bloomsbury company. I was Contributing Editor on the 2008 edition.


 There is plenty for well-read youths and adults with an active imagination in The Bear In the Safari Hat, by JoJo Gould”
The Irish World


  'The Bear in a Safari Hat' and 'Who Bears Wins': Some Author's Notes

The Bear in a Safari Hat evolved in my mind while I was working in High Wycombe, Buckinghamshire, England. The idea first took shape on a flight into Dublin Airport from Heathrow. I used to visit a former partner there who was working on an IT contract for a major Irish bank.

What started as a bit of fun eventually ended up as the first part of a book series and was a 'journey' for me. All of my writing before this had been of an academic nature.

The underlying theme is that in a post-apocalyptic world, it is bears who will evolve as the next dominant species. The Bear in a Safari Hat is therefore a kind of 'planet of the bears', and is written in a humorous style. There are some serious messages throughout the book; however, I'll let you find these out by yourself.




As for the writing, I had to become a bit of an amateur expert on honey production. This involved talking to beekeepers (human versions of Furry O'Mara, if you like). I also had to pick up some diverse bits of knowledge - such as the rules to ice hockey. The ice hockey match between the polar bears and the pandas was one of the most enjoyable parts for me to write in the follow up title Who Bears Wins, but unfortunately I'd never been to an actual ice hockey match before. I remedied this by flying to Finland and watching a league game there. The only problem, though, was that it was January and minus 30 degrees. On the way to the stadium I walked for about 20 minutes and realised that my mobile phone battery (under about 6 layers of clothing) had actually died out. I wondered what damage the cold was doing to me ... so only stayed for the first 20 minute section of the game and literally ran back to the apartment I was staying in. My heart was going like a hammer and I thought this would pass, but 12 hours later it was still beating fast. A scare? Yes, certainly. All in the name of original literary works of course. Everyone probably suffers at some point for their art.



The Original Brosnan Bear


Due to enquiries about the original bear who inspired the series of children's novels and, in particular what he looked like, Secret Pockets Entertainments have decided to release one official photo of Brosnan Bear.

His current whereabouts is unknown. He was last seen leaving a train at Marylebone station in London and disappeared into the crowd clutching a copy of the Evening Standard.

He is known to have substantial connections among London's Indonesian community, who may be sheltering him before his eventual move to Old Amersham in Buckinghamshire.